CODAME x SF Design Week — Analog Hearts in a Digital Age: The New Human at Homebrew
On June 12th, amid the energy of SF Design Week’s Studio Crawl, we gathered at Homebrew Club for an intimate and buzzing celebration of analog hearts in a digital age. Artists, technologists, designers, game developers, VJs, filmmakers, and curious humans flowed through the space. Many made new connections on the spot, others deepened existing ones. Walk-ins from the crawl mixed with invited friends from the EDM VJ scene, game dev circles, and the broader design community. By the end of the night, the room hummed with lively conversation. People lingered between printed works, interactive installations, and genuine human exchange.
A Night of Analog Warmth and Living Art
The evening marked the premiere of the new 12” Print Club format, a more substantial, collectible piece that feels truly special to receive in the mail and hang. With easy mounting options, these limited editions are designed to become meaningful parts of people’s homes and studios. One lucky guest took home a 12” print in the raffle, sparking joy and conversation all night.
We also clarified our format thinking moving forward. The 12” editions will remain the premium subscriber reward (reinforcing their value as limited, high-quality drops), while the 7” format will power Art Print Swaps and participatory programming at future CODAME events. This keeps things inclusive. Artists can print and trim 7” editions at home. It builds a vibrant ecosystem of tangible collecting and community exchange. Subscribe to our Substack and Luma calendar to stay in the loop!
Guests received thoughtful swag that embodied the analog spirit: custom CODAME purple heart shades and risographed unruled notebooks by Vanessa Cuevas. These small, physical touches helped set a tone of care and creativity.
The works that brought the night to life
The space came alive with a mix of interactive installations, ambient pieces, and video works exploring The New Human theme:
Affective Forecast by James Regan (of the HowWeFeel app) invited attendees to check in emotionally with the evening. 11 people contributed on-site, sparking rich conversations about naming emotions, the science behind the experience, and how shared feeling data might shape future gatherings. Visitors to upcoming CODAME events can look forward to this evolving into a broader “feeling forecast” around The New Human. Many found delight simply in finding the right words for how they felt.
EmpathAR (Vanessa Cuevas, Yogiti S., and Kriti Shukla, mentored by Keisuke, Rainbow, and Gary during the CODAME SF Hackathon) continued to evolve on the ARTEX platform. This real-time AR experience created eye-opening, playful, and reflective moments as people explored social energy and presence together.
CandyVerse AR and p5.js installations brought by Natalia Gubernov offered both interactive wonder and ambient beauty.
Non-interactive highlights included the CODAME sizzle reel showcasing The New Human projects, plus looping videos of Materialized Enhancements and Sonic Lens.
A memorable moment came from a filmmaker attendee who spontaneously remixed the art on the walls. He photographed his wife with the pieces and layered in AI elements right there in the space. Pure CODAME energy: creation happening in real time, together.
Fireside Chat: The Future of ART+TECH
At 7pm, Jordan Gray gave a brief talk highlighting the history and future of CODAME. They explored ARTEX as a platform not just for artists but for organizations, enabling calls for proposals and connecting creatives with venues and opportunities. We’re thrilled that CreAtIva is coming on board as the second organization integrating with ARTEX.
Next stops: SF, Berlin, Shanghai (and beyond)
June 12th wasn’t an endpoint. It was another beautiful step in the journey. The same constellation that lit up Milan continues onward. We build the future not through screens alone, but through analog hearts, shared rooms, printed artifacts, and living art that responds to our presence. Follow our calendar to catch our next events, including an Art Print Swap in SF on August 8th.
We Don’t Build the Future Alone. We Build it Together.
To the volunteers, the artists, the walk-ins, the friends who brought friends, and everyone who stayed for real conversation: thank you for being the medium.
To the incredible volunteers who made the night possible: Rainbow (install and hosting), Keisuke Shingu (lighting), Natalia Gubernov (install), Vanessa Cuevas (install and hosting), Gary Boodhoo (installation liaison), Annabel Duan (photography) and Jordan Gray (install, catering). Your energy, care, and attention to detail held the whole evening together. Thank you.
To the artists who shared works still evolving, to the guests who leaned in, remixed, and reflected: thank you.
Special shoutout to Keisuke for bringing his EDM VJ community, Gary for rallying game developers, and everyone who turned a studio crawl stop into a real gathering.
This night was made possible through the generous spirit of Homebrew Club, a true hub for builders at the bleeding edge, and the broader SF Design Week community. We’re especially grateful for the design industry connections sparked around printing and fulfillment.
Want to join the movement?
Explore ARTEX, subscribe to Print Club, and stay tuned for upcoming events, print swaps, and calls for participation.
See you in SF, Berlin & Shanghai. See you at the next room that opens. See you wherever analog hearts meet.
— With love, CODAME ART💜TECH